Nuestra Belleza Latina 2010 is the fourth season of Nuestra Belleza Latina and also the fourth season to be aired on Univision. The season premiere was Tuesday March 9, 2010 at 10pm/9c. It had been speculated that the show was moving to Tuesdays as its original time.The show will continue Sundays at 8pm/7c.

The auditions were shown Tuesday, March 9 and Thursday March 11 10pm/9c. Auditions were once again held in five major US cities (Los Angeles, California; Dallas, Texas; Miami, Florida; Chicago, Illinois; and New York City, New York) and in San Juan, Puerto Rico. During the audition process, 73 young women were given passes to the semi-finals in Miami. The final two tickets were given after an online voting took place February 26, 2010. Julian Gil, which was also the third judge in Nuestra Belleza Latina 2008 replaced previous Judge Jorge Aravena from Nuestra Belleza Latina 2009.

The winner of the contest wins a contract to be one of the new personality faces on many of Univisions programs and award shows, and a chance to win more than $250,000 in cash and prizes and reign as Nuestra Belleza Latina 2010 for a year.

Contestant Ana Patricia Gonz�lez Representing Mexico, won the Competition.