Freestyle Friday is a segment on BETs popular show 106 & Park where two aspiring rappers compete in a freestyle battle before the studio audience and the cypher (from 2006) and three celebrity judges (the DJ sometimes acts as the 3rd judge). Each competitor alternates freestyling for 30 seconds in each of the two rounds (originally only 1 round when the segment first began). The rappers are not allowed to use profanities or sexually suggestive lyrics, punishable by disqualification (notable street-oriented rappers such as Reed Dollaz from Philadelphia and most recently Pop De Neero from North Trenton who have violated this rule, disqualifying themselves from otherwise-competitive battles). After the battle, the judges decide the winner, per majority vote. The rapper who wins each week wins a prize and returns the following Friday to defend their Champion title. After seven consecutive wins, however, the rapper is retired and inducted into the Freestyle Friday Hall of Fame, but if the Challenger card is picked by either two or three of the Judges, then the Champion automatically loses the Champion title.