The Electronic Entertainment Expo 2010, commonly known as E3 2010, was the 16th Electronic Entertainment Expo held. The event took place on June 14, 15, 16, and 17 at the Los Angeles Convention Center. E3 is an annual trade show for the computer and video games (video game) industry presented by the Entertainment Software Association (ESA). It is used by many video game developers to present their upcoming games and game-related hardware.