The Daily Mail is a British, daily middle market (Middle-market newspaper) tabloid newspaper. First published in 1896 by Lord Northcliffe (Alfred Harmsworth, 1st Viscount Northcliffe), it is the United Kingdoms second biggest-selling daily newspaper after The Sun (The Sun (newspaper)). Its sister paper, The Mail on Sunday was launched in 1982. Scottish and Irish editions of the paper were launched in 1947 and 2006 respectively. The Daily Mail was Britains first daily newspaper aimed at the newly-literate "lower-middle class market resulting from mass education (Elementary Education Act 1870), combining a low retail price with plenty of competitions, prizes and promotional gimmicks", and the first British paper to sell a million copies a day. It was, from the outset, a newspaper for women, being the first to provide features especially for them, and is still the only British newspaper whose readership is more than 50% female.