Shad Gregory Moss (born March 9, 1987) is an American (United States) rapper and actor. He released his debut album, Beware of Dog at age 13, then under the stage name Lil Bow Wow, which was given to him by one of his idols, Snoop Dogg. He carried the stage name with him until his 2003 album, Unleashed (Unleashed (Bow Wow album)), under simply Bow Wow (dropping the "Lil" from the name). Three more albums followed, Wanted (Wanted (Bow Wow album)) in 2005, The Price of Fame in 2006 and New Jack City II in 2009. In 2007, he released the collaboration album Face Off (Face Off (Bow Wow & Omarion album)) with Omarion.

Bow Wow made his first movie appearance was in All About the Benjamins, in 2002 as a cameo. In the same year, Bow Wow made his debut as the lead role in, Like Mike. He later began to undertake lead roles in movies such as, Johnson Family Vacation in 2004, and Roll Bounce, in 2005. He was also played as a supporting role in the film, The Fast and the Furious: Tokyo Drift in 2006. Bow Wow also stars in the television series, Entourage (Entourage (TV series)).