. "Anyone who has seen ... the dairy cooperatives in the state of Gujarat, especially the highly successful one known as AMUL, will naturally wonder what combination of influences and incentives is needed to multiply such a model a thousand times over in developing regions everywhere." The Amul Pattern has established itself as a uniquely appropriate model for rural development. Amul has spurred the White Revolution (White Revolution (India)) of India, which has made India the largest producer of milk and milk products in the worldCitation neededdate=March 2009. It is also the worlds biggest vegetarian cheese brand .

Amul is the largest food brand in India and worlds Largest Pouched Milk Brand with an annual turnover of US $1050 million (2006-07) . Currently Unions making up GCMMF have 2.8 million producer members with milk collection average of 10.16 million litres per day. Besides India, Amul has entered overseas markets such as Mauritius, UAE, USA, Bangladesh, Australia, China, Singapore, Hong Kong and a few South African countries. Its bid to enter Japanese (Japanese people) market in 1994 did not succeeded, but now it has fresh plans entering the Japanese markets . Other potential markets being considered include Sri Lanka.

Dr Verghese Kurien, former chairman of the GCMMF, is recognised as a key person behind the success of Amul. On 10 Aug 2006 Parthi Bhatol, chairman of the Banaskantha Union, was elected chairman of GCMMF.