Myleene Klass Classical musician and reality star Myleene Klass has been named the new face of Birds Eye. She takes on the role of Active Lifestyle Expert for The Birds Eye 100% Challenge, which aims to get the whole family exercising together. The challenges include 100% Hula, 100% Dance, 100% Skipping and 100% Ball Games, and 100 families have been chosen to participate.Worldwide - July 2010This is a PR photo.